Nagpur, India Jan 8, 2009: LocationGuru solutions, the provider of LBS solutions for mobile and web announced today a private beta release of LocationGuru LBS Platform (LLP). The private beta will be available to a limited number of evaluators on invitation and/or by request.

LocationGuru LBS Platform (LLP) is comprehensive application development platform for LBS an application developer which enables developing solutions over multiple GIS platforms available in industry with LocationGuru’s own GIS Engine. The platform provides highly customizable single point access to complete spectrum of LBS ecosystem services effectively shielding the application developers from complexities of the LBS ecosystem behind the scene.

The platform readily integrates with Mobile operator networks to provide positioning of mobile phones. The platform can work with GIS data in various formats from providers like NAVTEQ, Tele Atlas, Leaddog, and DigitalGlobe. The platform can use the built in LocationGuru GIS engine or can transparently use services from other existing GIS Platforms like Autodesk, ESRI, deCarta, Telenity, Map My India. The LLP can also consume WMS/OpenLS compliant service without any change of interface for the application developers.

LLP is comprehensive deployment platform for VASP and mobile operators who want to become leading enabler of Location Based Services(LBS). The scalable and cost efficetive platform helps operators and VASP in significantly reducing time to market for location based applications.

Key features of the LocationGuru LBS platform are

• Geospatial Services: Exposes various geospatial services like geocdoing, reverse geocoding, POI, spatial queries, maps in standard formats like JSON, Geo-JSON, Web Service/SOAP, XML, HTML, WMS/WFS
• Data Formats: Support for industry standard GIS data formats like standard ESRI shape files, GDF, MapInfo etc. With support for these formats the platform can use data from wide range of GIS data providers to consume and deliver the services and using any of these formats.
• Interactive maps: The platform uses Asynchronous JavaScript and XML (AJAX) technology which enables continuous panning of maps for interactive web / mobile applications. Companies can create location-based services for their customers using standards-based maps that are combined with rich content. Rather than viewing a static map, users can continuously scroll to view a desired area on the map.
• GIS Engine: The platform has built in GIS engine for providing LBS services. LBS application developers can use the built in GIS engine for various services like Interactive Maps, Reverse-Geocoding, Geocoding, POI, Routes and Driving Directions. All the services are provided in multiple popular data formats. The platform also can transparently provide services of other LBS engines such as Autodesk, ESRI, deCarta, Telenity giving application developers complete flexibility of choosing the service provider at the same time effectively shielding all the complexity of GIS Ecosystem.
• Privacy management: Highly flexible and configurable privacy management capabilities of the platforms enable application developers to effectively handle privacy concerns of the subscribers and making the LBS application easy to adapt and use.
• Communication and Content Delivery: LocationGuru LBS platform has support for all communication needs of LBS application. The platform supports communication and content delivery using popular communication channels like SMS, MMS, WAP-PUSH, Picture-SMS, E-Mails, 2-Way Communications(over SMS).
  
  All these services are provided using a solid internal flexibility to consume standard communication technologies like SMPP, MM7, ParelayX, 3rd party SMS service providers and applications and GSM Modem Based SMS
• Advertising: The LLP has a powerful Location Based Advertising Engine to enable the developers, VASP and operators to easily integrate location and context based advertisements.
• Fuzzy Search: This enhanced search capability enables the application to provide a rich location-based location search capability. This enables applications to search by partial business names or misspelled names, and to provide ranked search results based on proximity from a point or along a route.
• Service Usage Tracking, Reports and Billing module. The comprehensive service usage tracking reporting and billing module enables application VASP, Operators to adopt different monetization models (subscription, transaction based etc) and track activities of consumer as transactions with various third party service providers giving complete picture of transactions happening through the system.

< Back to Press Release