SmartAds

SmartAds is a location platform solution optimized for the need of mass market Location Based Advertising. It enables mobile operators to deliver location based mobile advertising cost-effectively in a wide range of contexts, through a variety of mediums and in connection with a wide range of services. SmartAds provides technology for mobile geo-location and zone-detection to provide combination of mobile location determination and location based triggering for LBA. SmartAds enables advertisers to send relevant location-specific advertising messages or promotional offers (coupons/offers) to target consumers on their mobile devices via SMS and other communication channels based on consumers location or when the consumer is in the proximity of a place of interest (for ex. a shop, bank or theatre).



SmartAds

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Key Features

  • Campaign Management : Tool for agencies, advertisers & operators to manage marketing campaigns. Intuitive web interface to create, view, run, pause, resume & stop campaign.
  • Targeting : Reach consumers at scale. Relevant messages that resonate at right time and place. Allows sophisticated targeting by current location, Place visiting patterns & different audience segments.
  • Measurement : Accurately measure the impact of your campaigns. Advertiser can see how people respond to your campaigns, so you can make informed decisions about reaching your customers.
  • Delivery Medium : Supports a wide range of delivery mediums from SMS, WAP, USSD, Flash SMS & Mobile apps.
  • Coupons : Allows advertisers to send coupons in campaigns. Manage complete lifecycle of coupons.
  • Content : Create and send wide range of content including Plain Text, Rich Text & Banners.
  • Reports : View and download various campaign, customer, account and money related reports.