Wireless operators in Emerging Markets are facing roadblocks in LBS services deployment for a variety of reasons. High CAPEX for deployment infrastructure, fragmentation of LBS ecosystem components and complexity of bringing them together, proprietary components of ecosystem, localization issues, operational expenditure and expertise are the major pain points for LBS products and services deployment. On the flip side, they are highly interested in offering the data based services owing to falling voice ARPU and launch of 3G services. LocationGuru SmartGeo Platform is the solution for the operators to counter the challenges above and race ahead with the deployment of LBS services.
LocationGuru brings an end-to-end solution "SmartGeo" to create a thriving LBS ecosystem for wireless operators. SmartGeo platform is comprehensive deployment platform for VASP and wireless operators who want to become leading providers of Location Based Services(LBS).The platform readily integrates with Mobile operator networks infrastructure to provide positioning of mobile phones. SmartGeo can work with map data in various formats from providers like NAVTEQ, Tele Atlas, Map My India. SmartGeo uses LocationGuru's own GIS Engine available in the platform for excellent routing, POI, geocoding and reverse geocoding services. SmartGeo also enables effective handling of consumers privacy and takes the pain out of the equation for integration with carrier infrastructure services (e.g. billing ) and communication gateways (e.g. MMS, SMS, USSD and WAP ) making it a single point interface for LBS application. While the platform comes bundled with white labeled consumer and enterprise applications suite, it also provides API for third party developers to consume the SmartGeo platform services with the SmartGeo API.
SmartGeo is the answer to years of efforts, experience and deep understanding of the LBS ecosystem and market requirements. It was driven by the passion to build a highly competitive and comprehensive one-stop solution for all the requirements of LBS software developers and distributors. The 360 degrees requirements poured in from wireless operators/carriers, LBS giants and app developers across the globe. SmartGeo effectively addresses the need to build one out-of-the-box solution that can host the various contributions from map companies, geo-spatial data enterprises, wireless operator based communication and location technology and user privacy, gis engine, map rendering, monetization and analytics technology built in-house.
The platform is targeted towards -